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Searching For Your Brand Position
Let’s face it; search engines can easily make a commodity of a brand. Even when a brand team has done a great job of positioning a product in it's category, the points of differentiation and emotional...
View ArticleYahoo continues making cuts, but needs to know when to stop
Will 2009 by a win, lose or draw for Yahoo? The NY Times announced "Yang's era at Yahoo ends with a loss" last week (they lost about $303 million), but it wasn't the bloodbath some were expecting...
View ArticleGoogle, MSN and Yahoo pressured by Social Nets
Online audiences used to rely on portals to communicate (think Hotmail, Gmail, Yahoo Mail) and find stuff (think search), but a couple of new reports show social nets are increasingly filling these...
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Doctor Zizmor Has the Munchies, Loses Ability to Have a Conversation
My initial reaction to the new Snickers campaign that is gracing the sidewalks and subways of New York City was, "wow, this is REALLY corny!" As I began to see more executions of the campaign on New...
View ArticleRetargeting is Great, But It's Just a First Step
I recently read about Didit's Blizzard tool on retargeting. Nice job. It is a low hanging opportunity to tie online search to remarketing. But it's only a first step, and why stop there? Why not...
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8 Tips to Help You Own YouTube Search
I've talked a lot about search engine marketing (both paid and organic) elsewhere (check out all of my posts on this topic here , here and here) and yet, as I continue to attend conferences, I don't...
View ArticleLeverage Your Own Data to Reap Search Rewards
This holiday season, some major retailers reaped the benefits of implementing long tail search campaigns through the use of detailed product information, such as brand, color and rating. By organizing...
View ArticleThis Week in Relevance – The Big Data Issue
This week our never ending hunt for all things relevance leads us to examine the increasingly prominent role Data is playing across the web. Data is becoming more and more central to everything, not...
View Article5 Tips for Marketing through Content
Each of us encounters hundreds—if not thousands-- of marketing messages daily. With scores of marketers and brands looking for ways to “break through” on popular social networks like Twitter and...
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Why I Love Paid Search
You can’t grow your company without growing your customers through a steady flow of qualified sales inquiries. But generating leads is one of the greatest challenges businesses face. Well, what if you...
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Gmail Results in Search Reinforce Google’s Dominance
Google has always been a search marketing dynamo. It has literally invented or made mainstream several well-known search functions, including autocomplete of search terms and the basic structure of...
View ArticleDigital Marketing Strategies for the 2012 Holiday Season
As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing...
View Article2013 Online Marketing Predictions
Every January there is a sense of excitement and anticipation about what the coming year will bring. In the case of the online advertising industry, a fast-moving and ever-changing industry, mobile,...
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Proof that content marketing actually works
By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face...
View ArticleThe Future of Search: Drive Big Profits with Competitive Intelligence
In the second to last session of the day, Michael Sticker, Director of Marketing for SEMrush, stepped up to discuss competitive intelligence and search marketing. The first topic Stickler covered...
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